Now is the best time to invest in the cannabis industry. In just a couple years, the industry will have more jobs than the manufacturing industry. California is poised to become the cannabis capital of the country after their recreational market becomes operational next year. Despite some recent uneasiness between the Trump administration and the industry, things are going great. So, why is now the best time to invest in the cannabis industry? Faith Popcorn.
Just in case you’re not familiar with Faith Popcorn, here’s some quick background information. Faith Popcorn is the best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and the soon to be released Popcorn Report Revisited. She predicted the rise of numerous marketing trends such as the fresh food movement, the popularity of home delivery, “ cocooning” and even the rise of social media. Fortune 500 companies such as Coca-Cola, Nike, and IBM. She is the queen of marketing trends, and she has a new prediction: cannabis.
In her latest article, Faith Popcorn said that “now is the time to invest in cannabis.” She cites recent studies showing that public approval for legalizing cannabis is at an all time high. As more states continue to legalize cannabis, the market is only going to continue to grow. Something else that Faith brings up is that anxiety is at an all time high. “Our FutureTense Trend (one of 17 proprietary Trends in our TrendBank) indicates that anxiety is surging and the American Psychological Association reports that no generation feels the effect of stress more than Millennials. We also know they want to go natural – our Being Alive Trend reveals a craving for what’s earthy and unadulterated. These consumers want to chill with a plant, not a pill,” she writes.
She could not be more correct. Anxiety is at an all time high. My generation is saddled with student loans and a rising cost of living with no sign of abating anytime soon. Our idiot president continues to piss off the rest of the world, while portions of the country remain destroyed and underwater in some cases. We are stressed out and we need to get high. Just typing out that paragraph made me have to go and refill my bowl.
Now is the time to invest in the cannabis industry. This is only going to get bigger. You want to be along for the ride.
Source: Food & Drink
Image Source: Quartz
Did we convince you? Are you going to invest in the cannabis industry? Have you already? Tell us in the comments!