The legal cannabis industry is set to become one of the biggest industries in the world; it is fully expected to overtake the manufacturing industry by 2020. Despite all of these successes, the industry is not without its challenges. One of the most significant challenges that the industry faces is marketing. How does a company advertise their products, when said product remains prohibited under federal law?
In this digital age advertising has never been easier. Advertising is literally everywhere you look, on every device you use, from your TV to your phone. When scrolling through your timeline on Twitter or Facebook you’re probably likely to see upwards of a hundred sponsored posts a day, depending on how much time you spend on the platform. Then there’s all the ads you see offline, such as billboards, bus benches, and buses. Unfortunately, because cannabis is still illegal under federal law, most of these advertising methods are not available to cannabis companies. Facebook for example does not allow dispensaries, growers, or any other cannabis company to advertise their services on their platform.
So, how does a cannabusiness get over this particular hurdle? Typically, this is done through Search Engine Optimization, or SEO for short. You know how when you type in a keyword or phrase into the search bar of a web browser, a list of relevant search results appears? This is done through SEO. Much of the time, a cannabis business such as a dispensary must rely on SEO in order to get the word out about their company and features or products they offer. This is why for a cannabusiness, good SEO is vital to the survival of the business.
One company in particular has figured it all out: Leafbuyer Technologies. Leafbuyer.com, perhaps the leading cannabis tech platform in the industry, just rolled out a plethora of new features on their site. One of these features is the new “Products and Brands” tab, which will offer a variety of ways to digitally advertise their services to each of the thousands of cannabis consumers that visit Leafbuyer in a given day. They understand the struggles of advertising in the cannabis industry, which is why they offer different brands a way of boosting their websites via Search Engine Optimization services.
Another perk Leafbuyer is offering to the brands that choose to work with them is their directory service, which connects consumers with hundreds of dispensaries in their area by giving them access to dispensary menus and lists of brands and products. By allowing these cannabusinesses to advertise their services directly on dispensary pages, they are connected with a potential audience that otherwise might have never found them.
It’s about the best hope a fledgling cannabis company could hope for in the age of digital advertising.