In less than ten days, recreational cannabis will be sold in California, a market that will most likely end up being the largest one in the US. As such, Jack in the Box is partnering up with Merry Jane, to bring fast food lovers and cannabis enthusiasts alike a special treat to celebrate legalization day in California. No, it’s not that type of a special treat. It’s something called a “Merry Munchie Meal”, CNBC reports.
The Merry Munchie Meal, is different from the already popular Jack’s Munchie Meal. It consists of what Jack in the Box deems its most “craveable and snackable” offerings. The chain is not letting on exactly what those things are, but one can guess that it’s probably their curly fries, egg rolls, and of course those crunchy tacos that only taste good when you’re really really high.
This move from Jack in the Box is not entirely surprising. They’re regarded in most circles as the fast food of choice for stoners. They’re open all night, they offer tons of different snack items, and they’re super inexpensive. There’s already a menu item called the Munchie Meal. There’s also their semi-famous commercial from a decade ago featuring a young dude who is obviously baked, hitting up a drive thru and ordering thirty tacos at the behest of an imaginary Jack sitting in his passenger seat.
Cannabis legalization is more popular than it has ever been, but it’s still deemed too risky by most large scale businesses. Jack in the Box has never been one to shy away from risky ventures though. Some might remember JBX, their failed attempt at upscale casual dining. Well, I do because one of the test markets was in my city. The fact that they seem eager to associate themselves with stoner culture does bode well for the acceptance of cannabis culture in general. I wouldn’t expect too many other brands to jump on board just yet.
Image Source: USA Today
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